for the very same reason that as a kid my clothes were the first into the laundry pile, those clothes are now the last. i think when you're young, it's easy to take nature for granted, but now as an adult who spends far too much time indoors, it seems a shame to wash away the smokey smell. i'd buy a perfume that smells like it, but nothing beats the real thing.
my mother in law sent me an album by "hem" after hearing them and thinking their music and name reminded her of me. i thought that was so sweet.